Launch of the DL350 Scopecorder
We were commissioned by Yokogawa to support the official launch of the DL350 Scopecorder. This important and significant launch for Yokogawa required our excellent associations with the electronics trade media to ensure key editors were fully engaged. Our activities included the official press release, a launch press event and digital marketing activity, including the writing, design, creation and issue of an e-book.
The London based event was very well attended with editors travelling from seven European countries. Articles were published in a number of key titles such as Electronics World, Engineering & Technology, Elektroniktidningen and EE Design Europe.
The e-book mailing generated above industry average click throughs and open rates and registrations are still being progressed.