Because our focus has been supporting B2B industrial clients, we have gained a thorough understanding of technology, automation, engineering and electronics sectors and have achieved expertise and a proven track record within these sectors.
What this means for our clients is they have the peace of mind knowing we can quickly get to grips with their products, services and applications.
“PBC were tasked with arranging a minimum of ten editor meetings at PCIM 2017. Because of PBC’s knowledge of the market and strong relationships with the editors they exceeded our target, securing 21 high quality editorial meeting during the course of three days of the show. The result of the meetings enabled us to build excellent editorial relationships generating some great coverage and follow up article requests after the show.”
Stephanie Fennelly, Director, Marketing Communications, Allegro MicroSystems.
“In 2017, PBC worked together with HARTING to create and develop an article about the use of expanded beam fibre-optic cable assemblies in the outside broadcast industry, which is an emerging market and use case for us.
On completion of the content development, PBC worked with the media to secure article placements in electronics, broadcast, hazardous, and optical market publications.
The result, PBC exceeded our expectations in breadth and the number of placements which delivered the key messages about the new HARTING expanded beam fibre-optic cable assemblies.
Following the campaign, PBC collated the key pieces of print and online coverage which appeared in various industry publications and news channels, including our specific target media titles into an e-book that we were able to present to our HQ in Germany, show visitors and take along to our exhibition stands.”
Natasha Sephton-Pike MBA, B.A. (Hons), Regional Marketing Manager, HARTING LTD.
Yokogawa Industrial Automation
“PBC collaborated with Yokogawa’s Director of Advanced Solutions to create a highly technical brochure which must appeal to multiple audiences. It will be translated across Europe – we are delighted with the result of what was a challenging project.
PBC also helped develop our 2018 corporate calendar using stunning, seasonal gardens and complimentary storytelling copy. The result is a calendar which has received excellent feedback from customers and employees alike.”
Maaike Goinga, Marketing Manager, Yokogawa Europe.