Increase awareness of the HARTING RFID products and generate leads.
Peter Bush Communications developed an extensive PR and marketing campaign for HARTING, using a range of online and offline tactics. Traditional media outreach was used to raise brand and product awareness, whilst various digital channels were leveraged. Examples of these channels include online newsletters, banners and HTML e-blasts. This amplified HARTING’s messaging, further driving website traffic and generating quality leads.
The campaign generated a significant increase in website traffic, and more white paper requests during the one month campaign, than in the previous eight months.