Emotion is Important in B2B Marketing

B2B buyers are often misunderstood, by the public and in particular other markets including B2C. They are viewed as logical and intelligent people, who rely on the face-value facts before making a purchase. However, this view is inaccurate, as often B2B buyers are strongly tied to their emotions when making an important decision.

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Peter Bush Communications is a specialist, industrial B2B Marketing and PR agency, providing services to engineering, technology and automation companies in the UK, Europe and worldwide.

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