Six examples of IA jargon you’ll hear this week

If you work in engineering and technology I have no doubt you will be familiar with the growing list of industry automation jargon. As a marketer specialising in industrial automation I use these words and phrases daily in my content creation. I have noticed an increase in their use which are often used to simplify and sometimes even humanise complex technologies. Top of my list must be IIoT and having dug a little deeper (I didn’t need to dig far)…

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Bungee Jumping at the O2

I’ve always been a bit of a daredevil, and I love the thought doing something out of the ordinary. From a young age I was introduced to martial arts- 16 years later, I am now a black belt Kung-Fu instructor and enjoy sharing one of my passions with the new students. You could say that’s where it began.   For my birthday, my family revealed that they had booked me a bungee jump at London’s O2 arena- needless to say…

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A Marketing Distinction

I am already almost a year into my CIM ‘Certificate in Professional Marketing’ qualification. So far, I have completed 2 of the 3 modules and couldn’t be happier with how it is going. Just the other week I received an email congratulating me on a Distinction, following an exam I took back in December. The examination included elements of the marketing mix, customer behaviour, branding and much more. I am delighted with the result. Following my Apprenticeship last year, Napier…

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From Apprentice to Marketing Specialist

It has been a year since I completed an Apprenticeship with Peter Bush Communications, and I have recently hit the milestone of my second year working with the company. As we enter National Apprenticeship Week, I have continued to reflect on how my Apprenticeship allowed me to blossom into the Marketer I am today. It’s odd thinking that just a couple of years ago, I wasn’t certain about what I wanted to do, or where I wanted to go after…

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Getting Muddy for Battersea

Earlier in the year and away from work, I signed up for a Summer charity event in my local area. As the name goes ‘The Muddy Dog Challenge’- the event involved completing a 5k muddy obstacle course with my dog, Dexter; to raise money for Battersea dogs & cats home. The obstacles included cargo net crawls, trampolines, swimming pools filled with mud and running through flowing streams; just to name a few!

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About Us

Peter Bush Communications is a specialist, industrial B2B Marketing and PR agency, providing services to engineering, technology and automation companies in the UK, Europe and worldwide.

Peter Bush Communications is part of the Napier group of companies.

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