Blog

PBC clients take on Napier’s latest ‘Marketing Expert Series’

Our parent company, Napier, has begun a series of interviews which aims to give us an insight into the life of various marketing experts. The team at Napier has been asking a variety of questions to find out about their hobbies and interests, as well as getting down to the nitty gritty about elements such as their biggest marketing challenges. HARTING One of our first clients to take part in the interview was Natasha Sephton-Pike, HARTING’s Regional Marketing Manager. Natasha…

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Operational technology/Information technology (OT/IT) convergence

This blog discusses an issue within industrial automation which I am increasingly being asked to write about. Operational Technology (OT) and Information Technology (IT) convergence has become an important next step for companies on the IoT journey. But many companies are still playing catch-up. OT refers to control and automation technologies which support operations – so shop floor equipment such as factory automation convey systems IT refers to computer systems based in finance, HR and sales – so payroll, office…

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Taylor qualifies with CIM Certificate in Professional Marketing

Earlier in the year within one of our previous blog’s you may have read that Taylor Green, PBC’s Marketing Specialist, passed one of her CIM modules with a Distinction. As we near the end of the year, Taylor has now successfully completed the entire CIM level 4 certification and talks about her latest achievement. “I recently received the news that I had passed all 3 modules of my course; Marketing, Customer Experience and Integrated Communications, meaning I had successfully completed…

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Dawn: has it really been 40 years…?

In some ways it seems like only yesterday that I was introduced to Dawn White: the latest recruit 40 years ago to what was then Bush Steadman & Partners. My first impression was that she was very quiet. She was also very good on the secretarial basics, picking up on words like “oscilloscope” without any apparent problems – although she did confess in later years that she never really understood what she was typing. What a completely different world we…

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Engineers and marketers unite

The engineer.  The expert. The visionary. The marketer. The expert. The creative. During my years on the client side, I had the opportunity to work closely with many different engineers, including electronic, mechanical, aeronautical and design, amongst others. Now working for a B2B agency whose directors are engineers, I am fortunate to still have their expertise and vision close to hand. This experience has helped me get to grips with what is quite often highly technical content and to develop…

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Peter Bush Communications is a specialist, industrial B2B Marketing and PR agency, providing services to engineering, technology and automation companies in the UK, Europe and worldwide.

Peter Bush Communications is part of the Napier group of companies.

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