As my apprenticeship has reached its end, I have been able to reflect on the past year and a half that I have been at Peter Bush Communications, and my time as an apprentice as a whole. After completing A-levels in 2015, I was one of the very few students that decided to follow the apprenticeship path, rather than head to University. Why wouldn’t I jump at the opportunity to get a head start in working life, whilst learning and…
B2B buyers are often misunderstood, by the public and in particular other markets including B2C. They are viewed as logical and intelligent people, who rely on the face-value facts before making a purchase. However, this view is inaccurate, as often B2B buyers are strongly tied to their emotions when making an important decision.
Industry leading trade shows tend to be a great place to host press meetings, for the simple fact that they enable B2B companies to meet with influential journalists from across Europe, in the one venue.