Blog

Why LinkedIn is the B2B Marketer’s friend

As a B2B marketer, I understand the benefits and importance of incorporating social media within my marketing campaigns. However, the specific channels at my disposal are more limited than those of B2C industries. Fear not B2B marketers out there; because there is one social media channel that really is ideally placed to support B2B marketers across all industries, and has also become an integral part of my own online presence for many years, and that is LinkedIn. It’s been around…

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Have you tried the Napier SEO tool yet?

Search engine optimisation, otherwise known as SEO, is incredibly important for marketers, especially in our vastly developing digital world. With the Google search algorithm updating around 500-600 times a year, how on earth are we supposed to keep up with best practices? The Napier Group has developed a tool which will allow you to assess your current SEO activity and provides recommendations and quick-fixes to help improve your ranking. The tool can analyse: Indexing Google uses spiders (don’t be scared,…

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Are marketers getting the best out of their account managers?

Anyone who has spent time agency side will know a successful account manager is a unique breed of individual who wears a multitude of hats, quite often at the same time. These hats include, project manager, salesperson, accountant, copywriter, administrator, photographer, party animal, creative designer and a little bit of counsellor thrown in. All of which made me wonder if marketers really know what to look for when engaging with a new agency and, what they should be looking out…

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A reflection of the year – PBC’s Highlights of 2018

As 2018 comes to a close, the team has come together to share some memorable moments and challenges from throughout the year, and each discuss what they think may lay ahead for 2019… Did you know? According to the Astrology Club, 2019 is also a year of endings and a time to be bringing things to completion, rather than new beginnings.

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Peter Bush Communications

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info@peterbush.co.uk

About Us

Peter Bush Communications is a specialist, industrial B2B Marketing and PR agency, providing services to engineering, technology and automation companies in the UK, Europe and worldwide.

Peter Bush Communications is part of the Napier group of companies.

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