Blog

Operational technology/Information technology (OT/IT) convergence

This blog discusses an issue within industrial automation which I am increasingly being asked to write about. Operational Technology (OT) and Information Technology (IT) convergence has become an important next step for companies on the IoT journey. But many companies are still playing catch-up. OT refers to control and automation technologies which support operations – so shop floor equipment such as factory automation convey systems IT refers to computer systems based in finance, HR and sales – so payroll, office…

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Dawn: has it really been 40 years…?

In some ways it seems like only yesterday that I was introduced to Dawn White: the latest recruit 40 years ago to what was then Bush Steadman & Partners. My first impression was that she was very quiet. She was also very good on the secretarial basics, picking up on words like “oscilloscope” without any apparent problems – although she did confess in later years that she never really understood what she was typing. What a completely different world we…

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Engineers and marketers unite

The engineer.  The expert. The visionary. The marketer. The expert. The creative. During my years on the client side, I had the opportunity to work closely with many different engineers, including electronic, mechanical, aeronautical and design, amongst others. Now working for a B2B agency whose directors are engineers, I am fortunate to still have their expertise and vision close to hand. This experience has helped me get to grips with what is quite often highly technical content and to develop…

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Six examples of IA jargon you’ll hear this week

If you work in engineering and technology I have no doubt you will be familiar with the growing list of industry automation jargon. As a marketer specialising in industrial automation I use these words and phrases daily in my content creation. I have noticed an increase in their use which are often used to simplify and sometimes even humanise complex technologies. Top of my list must be IIoT and having dug a little deeper (I didn’t need to dig far)…

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Bungee Jumping at the O2

I’ve always been a bit of a daredevil, and I love the thought doing something out of the ordinary. From a young age I was introduced to martial arts- 16 years later, I am now a black belt Kung-Fu instructor and enjoy sharing one of my passions with the new students. You could say that’s where it began.   For my birthday, my family revealed that they had booked me a bungee jump at London’s O2 arena- needless to say…

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Peter Bush Communications is a specialist, industrial B2B Marketing and PR agency, providing services to engineering, technology and automation companies in the UK, Europe and worldwide.

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