Marketing Automation

Marketing automation

Advancements in technology means marketers must adapt to the shift in B2B buyer behaviour. Marketing automation software has changed the way marketers engage with prospects, through highly effective targeting, tracking and nurturing. Marketing automation tools are often combined with content marketing in the inbound marketing methodology.

We can help you move B2B prospects along the sales funnel, and nurture prospects from initial engagement to sales-ready leads. Effective marketing automation should be at the core of your content marketing, lead nurturing and B2B sales strategies. Our services enable you to deliver targeted and relevant content to your prospects, via email and social channels, as triggered by behavioural actions.

Peter Bush Communications works with you across all phases of the marketing automation process, including;
  • Prospect identification
  • Lead generation
  • Lead nurturing
  • List segmentation
  • Lead scoring
  • Lead qualification
  • Landing page optimisation
  • Campaign analysis

Working with a range of platforms including HubSpot, Pardot, Marketo and Eloqua, we develop strategic, cost-effective marketing automation campaigns that deliver measurable results.

For more information

Peter Bush Communications

The Old Forge
Audley End Business Centre
London Road
Wendens Ambo
Saffron Walden
Essex, CB11 4JL
+44 (0)1799 542858

About Us

Peter Bush Communications is a specialist, industrial B2B Marketing and PR agency, providing services to engineering, technology and automation companies in the UK, Europe and worldwide.

Peter Bush Communications is part of the Napier group of companies.

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