Advancements in technology means marketers must adapt to the shift in B2B buyer behaviour. Marketing automation software has changed the way marketers engage with prospects, through highly effective targeting, tracking and nurturing. Marketing automation tools are often combined with content marketing in the inbound marketing methodology.
We can help you move B2B prospects along the sales funnel, and nurture prospects from initial engagement to sales-ready leads. Effective marketing automation should be at the core of your content marketing, lead nurturing and B2B sales strategies. Our services enable you to deliver targeted and relevant content to your prospects, via email and social channels, as triggered by behavioural actions.
Peter Bush Communications works with you across all phases of the marketing automation process, including;
- Prospect identification
- Lead generation
- Lead nurturing
- List segmentation
- Lead scoring
- Lead qualification
- Landing page optimisation
- Campaign analysis
Working with a range of platforms including HubSpot, Pardot, Marketo and Eloqua, we develop strategic, cost-effective marketing automation campaigns that deliver measurable results.