Melanie Bright

Are marketers getting the best out of their account managers?

Anyone who has spent time agency side will know a successful account manager is a unique breed of individual who wears a multitude of hats, quite often at the same time. These hats include, project manager, salesperson, accountant, copywriter, administrator, photographer, party animal, creative designer and a little bit of counsellor thrown in. All of which made me wonder if marketers really know what to look for when engaging with a new agency and, what they should be looking out…

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Operational technology/Information technology (OT/IT) convergence

This blog discusses an issue within industrial automation which I am increasingly being asked to write about. Operational Technology (OT) and Information Technology (IT) convergence has become an important next step for companies on the IoT journey. But many companies are still playing catch-up. OT refers to control and automation technologies which support operations – so shop floor equipment such as factory automation convey systems IT refers to computer systems based in finance, HR and sales – so payroll, office…

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Engineers and marketers unite

The engineer.  The expert. The visionary. The marketer. The expert. The creative. During my years on the client side, I had the opportunity to work closely with many different engineers, including electronic, mechanical, aeronautical and design, amongst others. Now working for a B2B agency whose directors are engineers, I am fortunate to still have their expertise and vision close to hand. This experience has helped me get to grips with what is quite often highly technical content and to develop…

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Six examples of IA jargon you’ll hear this week

If you work in engineering and technology I have no doubt you will be familiar with the growing list of industry automation jargon. As a marketer specialising in industrial automation I use these words and phrases daily in my content creation. I have noticed an increase in their use which are often used to simplify and sometimes even humanise complex technologies. Top of my list must be IIoT and having dug a little deeper (I didn’t need to dig far)…

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Peter Bush Communications is a specialist, industrial B2B Marketing and PR agency, providing services to engineering, technology and automation companies in the UK, Europe and worldwide.

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