Advancements in technology have made it possible for marketers to adapt to the shift in B2B buyer behaviour, with marketing automation software having changed the way marketers engage with prospective customers, through highly effective targeting, tracking and nurturing. Marketing automation tools are often combined with content marketing in the Inbound marketing methodology.
Our services help clients move potential B2B buyers down the sales funnel, and nurture their prospects from initial engagement to sales-ready leads. Effective marketing automation should be at the core of your content marketing, lead nurturing and B2B sales strategies. Our services enable our clients to deliver targeted and relevant content to their prospects, via email and social channels, as triggered by their behavioural actions.
Peter Bush Communications works with clients across all phases of the marketing automation process, including:
- Prospect Identification
- Lead Generation
- Lead Nurturing
- List Segmentation
- Lead Scoring
- Lead Qualification
- Landing Page Optimisation
- Campaign Analysis
Working with a range of platforms including HubSpot, Pardot, Marketo and Eloqua, we develop strategic, cost-effective marketing automation campaigns that deliver measurable results for our clients.