Increase awareness of the HARTING RFID products and generate leads.
Peter Bush Communications developed an extensive PR and marketing campaign for the client by using a range of online and offline tactics. Traditional media outreach was used to raise both brand and product awareness, while various digital channels were leveraged. Example of these channels include online newsletters, banners and HTML e-blasts, in order to amplify HARTING’s messaging, while further driving website traffic and generating quality leads.
The campaign generated a significant increase in website traffic, and further generated more white paper requests in that one month, than they had achieved in the previous 8 months.